Every rule on this page comes straight from Amazon's Product image guide in Seller Central. We checked it on 14 November 2026 and link to the source at the bottom. Where something is our own advice from shooting Amazon listings, we say so.
On this page
The quick checklist
| Requirement | Amazon's rule |
|---|---|
| Main image | Required. Every product needs one compliant main image |
| How many images | Amazon recommends at least 6 extra images plus 1 video |
| Size | 500 to 10,000 pixels on the longest side |
| Zoom | 1,000+ pixels on the longest side turns on zoom |
| Resolution | At least 72 dpi |
| File type | JPEG (recommended), TIFF, PNG or non-animated GIF |
| Colour | RGB preferred |
| Main image background | Pure white, RGB 255, 255, 255 |
| Main image fill | Product takes up 85% of the image |
Technical requirements
Images under 500 pixels on the longest side can't be uploaded at all. Amazon also says not to artificially enlarge small images, so a phone photo blown up to 2,000 pixels won't fix the problem.
If you upload in bulk, file names follow this pattern: product identifier, variant code, file type. For example, B000123456.MAIN.jpg. The product identifier can be the ASIN, UPC, EAN, ISBN, GTIN or JAN. Spaces or dashes in the name stop the upload.
Main image rules
The main image is the one shoppers see in search results, so Amazon is strictest here.
See more Amazon main images and listing content from our studio →
Your main image must:
- show the real product as a realistic, professional-quality image, with accurate scale, quantity and colour
- fill 85% of the frame, with nothing cut off
- show the product once, from one view only
- show one unit, plus only the accessories that come with it
- sit on a pure white background
It must not include:
- props or accessories that aren't part of the sale
- any part of a mannequin
- packaging, unless the packaging is a feature (like a carry case)
- a placeholder image, even a temporary one
Category rules
Shoes are shown as a single shoe facing left at a 45 degree angle. Adult clothing is shown on a standing model. Clothing accessories and multipacks are shown flat, without a model.
Rules for every image, not just the main one
All your images must accurately show what you're selling and match your product title. They can't include:
- review stars, or claims like "free shipping"
- Amazon logos or the words "Amazon", "Prime" or "Alexa"
- badges like "Amazon's Choice" or "Best seller"
- nudity or sexually suggestive content
New: the AI-generated people rule
If an image includes photorealistic people who were entirely generated by AI, you must tag the file before uploading. Amazon's instruction is to add the keyword contains-synthetic-performer to the image's metadata. Amazon may then show shoppers a note that the image includes AI-generated people.
You don't need the tag if:
- the image only shows real people, even if they've been edited with AI tools
- there are no people in the image
- the people aren't photorealistic
What happens if your images don't comply
Amazon says images that break the rules can be removed. If your listing has no compliant main image, Amazon says it:
"may temporarily remove the product listing from search"
until you fix it. Listing already suppressed? See why Amazon suppresses main images and how to fix it.
Even compliant images aren't guaranteed to show. Amazon picks images from all the sellers on a listing, and new images can take up to 24 hours to appear.
Our advice from the studio
- Shoot at 2,000+ pixels so there's room to crop and zoom still works.
- Use all your image slots. Amazon's recommendation is the main image plus six more.
- Get the main image right first. It's the only one shoppers see in search.
Want images that tick every box?
We shoot to these requirements by default, and flag anything that could get your listing suppressed. Our Starter package (A$499 + GST) gives you up to 10 compliant studio photos for one product, ready to upload.
See all packagesGet a free quoteSee our Amazon workAlready selling? Get a free listing audit of your images, video and A+ content. Report within 3 business days.
Source: Amazon Seller Central, Product image guide (US), checked 14 November 2026. Rules can differ by marketplace and category, so check your own Seller Central before uploading.